Always on my wrist
Would you head to a big meeting with a potential client without shaving or combing your hair? Would you go to meet the top tax lawyer in your town wearing a tattered suit and worn tie? Would you set up for a presentation to a room full of bankers wearing scuffed up shoes with the soles coming off? No? You wouldn’t? Then why would you overlook your watch? Why would you not make sure that, in addition to grooming a nice suit, you wore a proper timepiece? Just as a tailored suit and fresh haircut give me confidence to go into a meeting, a good timepiece also gives me that exact feeling. It has a subconscious effect. I realize that, most of the time, people are staring at my watch but one way or another, just wearing it gives me a boost to my confidence. If you consider the business world to be a battlefield sometimes, then your timepiece is like your secret ally. Going into a presentation wearing your Rado watch makes it feel like you will be well received. That kind of confidence helps you to perform better. Is this considered insecurity? Yes! Of course it is! But why not stack the odds in your favour?