When it comes to clothing, brown’s name is mud. Brown shoes, fine. A belt, sure. But pretty much anything else in the colour has traditionally been shunned as unwelcome and unflattering. Brown is ugly, they say. It conjures up images of everything regrettable about 1970s style.
That hasn’t stopped the world’s best designers from splashing it all over anything they could get their hands on it recent seasons. Now brown is inescapable. It’s everywhere. And having witnessed its rebirth firsthand, it actually has a lot going for it.
Brown is warm and surprisingly flattering. It also pairs well with a wide array of colours and lends itself nicely to other trends currently sweeping through menswear, particularly textured fabrics and mid-century style.
The issue lies in how to wear brown. All those shades, from chocolate to cereal hues, mean that tonal outfits work well. Tonal outfits are a great way to look fashionable without trying too hard. Try wearing a darker, chocolate-coloured suit with lighter shirt and tan shoes. Or, if tailoring isn’t your thing, try a darker brown shade pair of slim fit chinos with a camel coat and knitwear of a lighter shade.