The beautifully cinematic and playful Part I of Caruso’s fashion film, The Good Italian, reminded us of classic Italian sensibilities and the charming temperament of a fine gentleman. Reprising his role as the Prince of Soragna, which happens to be the home of the Italian suitmaker, is Giancarlo Giannini (Casino Royale). As the short piece seamlessly crafts a narrative that embodies the beauty and traditions of Italy, viewers are swept up on a culinary journey that continues on from the whimsical stylings of the first installment. As the prince visits the city of Milan, he travels in an exquisite Lancia Aurelia B24 and makes a final stop at the Four Seasons Hotel. There, he fraternizes with the chefs in the Michelin-starred hotel kitchen as they prepare the perfect dinner. Set against the infinitely beautiful backdrop of Italy, Giancarlo’s title character is a vision of refinement and sophistication that reflects the ethos of the label. You can watch the full video above.
Caruso is an Italian menswear manufacturer which emblematises the traditions and principles of quality, handmade tailoring. Originally established by Raffaele Caruso, upon his move from Naples to Soragna in 1958, the small, family run tailoring shop came to exist in several different incarnations across the decades, eventually growing to become one of Europe’s biggest and most advanced menswear producers by the early 2000s.
Having come under the guidance of fashion world entrepreneur Umberto Angeloni, Caruso took the form it takes today, and has continued to go from strength to strength. It achieves this because of its unwavering commitment to fabrics and construction methods of the highest calibre: the principles which have garnered Caruso its fine reputation since the beginning.
Crucially, Caruso takes the utmost pride in the fact that all of its garments are handmade in Italy, a narrative which they claim is one part romantic, one part technical. The idea that a piece is made in Italy undoubtedly conjures evocative imagery, and perhaps even makes something all the more covetable. But the technical part of the narrative ensures that this extra desirability is not for any shallow reasons, but rather because Caruso always produces superior garments.
GDM team had the opportunity to visit Caruso headquarters in Soragna Italy and to see up-close the journey of making menswear for real gentlemen. It was a lifetime experience for us and we wanted to share it with you ladies & gentlemen. Take a look of the photos below and live the Caruso experience yourself.
For more information visit the official Caruso website here or follow them in their official social media accounts.
#CarusoMenswear #InMenswearDoAsTheItaliansDo
Photos: GDM team
The objective of Caruso’s new short movie is to represent and promote, through the most universal media that exists, the brand’s inspiring concept: THE LIFESTYLE OF A GOOD ITALIAN. Caruso wants the world to know that the whole of Italy, not just the most famous tourist destinations, is imbued with that and that have made the “Italian lifestyle” so natural, yet so extraordinary to appear almost unreal. And this is why the narrative uses the language of fairy-tales and “suspension of disbelief” as artistic approach.
The movie take's place in Soragna. A tiny town of 4,000 inhabitants in the lower Po river valley, where Caruso’s tailoring laboratory is based, represents a concentrate of the great assets of a peaceful and sophisticated Italy that will never go out of fashion.
Nature,Art, Opera,Architecture, Gastronomy,Tailoring... are all expressed to the best in Soragna and its immediate surroundings, to be visited on foot, by bicycle or in a horse-pulled carriage like the noble families that were once the masters of these lands. Caruso, which carries the best of the Italian tailoring tradition in a contemporary setting, wanted this fantastic story to evoke the emotions and pleasure that give authenticity and meaning to the brand.
The plot is all about meeting the unexpected. A couple of English tourists on bike come across by chance a small tumbledown farmhouse, which reveals, behind the creaking door, the interior of a princely mansion: the dining room of the of the Prince Meli Lupi of Soragna, featuring some of the most important baroque frescoes in northern Italy.
The prince, played by actor Giancarlo Giannini, is very hospitable and welcomes the two tourists to his table, laden with from the cellars of Italy’s top producer (the “Antica Corte Pallavicina” of the Spigaroli brothers) together with the typical local wines, from the cellar of a renowned award-winning restaurant in Soragna,“La Stella D’Oro”.
All the pieces worn in the short movie, which lasts 5 minutes in its full version, will be available for purchase, both at the two Caruso flagship stores in New York and Milan and by e-commerce at thecorner.com, the new style platform of YOOX.