Posts tagged HM
Balmain x H&M Lookbook

H&M released the lookbook for its fall guest collaboration with the Parisian house of Balmain. A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain has grown into a global pop-culture phenomenon.

“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.” says Olivier Rousteing.

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise.” says Ann-Sofie Johansson, Creative Advisor at H&M.

H&M x Tomas Berdych “Tennis” Collection

Technology and a competitive edge are the themes of H&M’s new tennis collection, made in collaboration with Tomas Berdych. The collection, available in selected stores as well as online, draws inspiration from Samurai Culture and fractured mineral formations, using new technologies and materials for both function and style.

I love how this collection brings together fashion and technology,” says Tomas Berdych. “The basis of a good collaboration is being able to understand each other, to listen and to share objectives. I’m really pleased that our collaboration works so well.

Pieces include a heat reactive printed T-shirt, and a polo decorated with a fragmented mineral pattern. As well as shorts, tights and caps, there are also pieces for keeping warm off-court in the winter months, such as a transforming parka and technical warm-up pants. The collection is the latest in a long-term partnership between H&M and tennis player Tomas Berdych, currently ranked 7th in the world. Tomas wears H&M on and off-court, as well as contributes to the design of the collection with the team at H&M.

Tony Bennett & Lady Gaga to starH&M’s Holiday Campaign

H&M announced that Tony Bennett and Lady Gaga will star in its Holiday campaign for 2014. The two artists will both appear in the commercial, performing a track from their album Cheek to Cheek, which will be released on September 23rd. The upcoming album is a collaboration between these two generation-spanning artists in celebration of jazz music. The campaign will make its global TV debut end of November, with an extended version of the commercial available at hm.com.